Business Knowledge Sharing Through Social Networking

If there is anything that is helping businesses today, it is the social networking sites that have appeared online in the past decade. With these social network sites, people are able to stay connected and share a special kind of knowledge, outside just pure data, with other people and organizations.

This kind of knowledge is also known as ‘tacit knowledge’ which is knowledge that is accumulated over time and is exactly neither explicit nor accessible to people around us. Dr. David Jacobson the PricewaterhouseCoopers Canada Director of Emerging Technologies says that social networking has opened businesses up to a whole new arena of unlocking this kind of language and sharing it with others online.

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