Are Those Bells Pealing for the Demise of Social Media?
BBC commented on a study about Twitter on how pointless a good portion of the tweets were. The study conducted by Pear Analytics revealed that 40 percent of the exchange is useless drivel. Pear Analytics conducted the study by following random tweets every 30 minutes over a two-week period. Sampled tweets were placed into six categories: “news”, “babble”, “conversational”, “useful information”, and “self-promotion”. About 38 percent were classified as conversational, and only 9 percent of all tweets were considered useful. Surprisingly, 4 percent of the sampled tweets were categorized as spam.
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