McDonald Offers Free Wi-Fi: A Non-Zero Sum Game

An excellent move by the McDonald Chain which is going to offer free internet access from January 2010 at the 11,000 franchises across the United States of America, which is an excellent evolution in the marketing strategy.

Summer time two years ago my family and I took up a cross country trip. As I intended to work and take a relaxed family time I worked from my laptop while we hurtled down the highways of the U.S.A in our trusted family car. We managed to find a Wi-Fi hotspot all along the highway where I could get in touch with the world.

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