The news about Google and TiVo merging in a project is really not surprising. Many are wondering why this did not happen earlier, but finally Google and TiVo announced the partnership. Google is now given access with TiVo’s second by second television viewing data making television advertisements more accomplished compared to the past.
According to the deal TiVo’s participation will be anonymous and its purpose is to gather and accumulate data about viewers’ manners.
However, the purpose of allowing an advertiser to decide if the commercial is accomplishing its intention is quite remarkable.» Read more